Overnight, millions of users became unpaid influencers and key brand advocates as they shared their listening across social media.įollowing this spike in user-generated content, Wrapped’s marketing appeal snowballed into the FOMO effect – better known as ‘fear of missing out’ – across non-users. Tongue-in-cheek, humorous billboards and social media posts that leveraged the yearly music trends and mock comical user playlists.Subscribers receiving their personalised listening data from the past year (most streamed artists, genres, songs, the amount of time spent listening to music, etc.).Music carries a certain nostalgia Spotify used this to humanise its brand, bringing personal taste and self-expression to the fore. Spotify used many channels, including different types of social media ads, to celebrate their users and music in general. Spotify’s Wrapped campaign brought customer data to life. What makes social media campaigns go viral? Spotify #Wrapped Campaignīest in class for: Using data to tell a story.World Health Organisation #SafeHands Challenge.NSW Police #Memes Social Media Campaign.National Geographic #YourShot Instagram Campaign.Media Entertainment & Arts Alliance (MEAA) #RightToKnow Social Media Campaign.

Heineken #WorldsApart Social Media Campaign.Gillette #TheBestMenCanBe and #MyBestSelf Social Media Campaigns.Starbucks #UnicornFrappuccino Social Media Campaign.

Digital activations 2020